Viral Marketing – “Ball Girl”

29 06 2008

A few newspapers have published stories about this viral marketing campaign, which was supposed to be scrapped. Apparently, Gatorade (or Pepsi) dropped the company who made the ad because they were dissatisfied with the work, but the ad was leaked online and became a big hit.

The ad was suppose to be aired on T.V., so I wonder if it would have had the same impact as it has had online if it were merely a television ad. I wonder if being online drives more interest to an ad. The thing is, when it’s online, people don’t necessarily know it’s a fake campaign. So perhaps that fact increases interest – the possibility that it might be a real video.

Here is a recent story from the Chicago Tribune




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