Viral Marketing – Diet Coke and Mentos Experiment

5 07 2008

This VM campaign is an older one that many of you are probably familiar with; however, it’s still very entertaining. For those of you who haven’t seen it, it’s a video that was produced by Coke and uploaded to YouTube.

It currently has about 6.6 million views! Considering how cheap a vid like this cost to produce, the ROI is pretty clear. Just another example of the power of VM.

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2 responses

5 07 2008
casualtyofdesign

I had not seen that one, pretty cool I wonder how many ants showed up after that? I’ve got one for you… talk about viral. http://casualtyofdesign.wordpress.com/2008/07/02/puma-shoes-knows-viral-marketing/

Peace,

Mr. Echo

7 07 2008
T-Enterprise

interesting!

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