Thanks for your kind words Matt! I decided to just post my response to you b/c I think it’s good to know.
I should let you know that I’m not an expert in viral marketing, or marketing for that matter. However, I have heard things from people in the business who know a lot more than me. Common themes have emerged, though, from all the conversations I’ve had in terms of V.M., such as:
-It’s hard to gauge what will become “viral” and what won’t, so unless you have some crazy gift that allows you know what will become “cool” or take hold among the audience, then it’s really impossible to plan.
-Another option is looking for videos on YouTube that have become popular (those that relate to your product or company) and sponsor the creator, like what Dr. Pepper and Stride gum did:
This is sort of a quick response, but I hope it helps a little. If you do create something, send it over to me and I’ll post it here.