Viral Marketing – Response to Matt

17 08 2008

Thanks for your kind words Matt! I decided to just post my response to you b/c I think it’s good to know.

I should let you know that I’m not an expert in viral marketing, or marketing for that matter. However, I have heard things from people in the business who know a lot more than me. Common themes have emerged, though, from all the conversations I’ve had in terms of V.M., such as:

-It’s hard to gauge what will become “viral” and what won’t, so unless you have some crazy gift that allows you know what will become “cool” or take hold among the audience, then it’s really impossible to plan.

-However, things that are interactive have seemed to work better, like the example I gave of PaltalkJibJab also produced one related to the election:

-Another option is looking for videos on YouTube that have become popular (those that relate to your product or company) and sponsor the creator, like what Dr. Pepper and Stride gum did:

This is sort of a quick response, but I hope it helps a little. If you do create something, send it over to me and I’ll post it here.

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3 responses

22 09 2008
audienceresponsesolutions

http://www.audience-response-solution.com/ is a great place to find audience response systems that helps you to access audience responses and participation interactively.

29 11 2008
Jess

Love it! I saw this great video on SF Iam where the reporter goes to Seattle to try and track down Internet and You Tube sensation Matt Harding of Where the Hell is Matt.com? Fame:

http://www.sanfranciscoiam.com/videos/cb1dfa714335

Find out the origins of Matt Harding’s fancy dance that has become a global InterWeb craze. Man, this guy has been fancy dancing all around the world for 5 years now, spreading happiness!

Also, SF Iam has a lot of other great videos you should check out.

23 07 2009
Heather

Hello:

Matt Harding may not be a household name, but his dancing is world famous. Last year Time named his “Where the Hell is Matt?” video the year’s #1 viral video–and for good reason. By clumsily dancing his way from India to France to Hawaii to Micronesia to Bolivia and Tanzania and more, he showed the world that one awful dance could show us all what a really small world we really live in. Everyone–men, women, and children–joined him in his spirited, joyful dance.

Matt’s first book Where the Hell is Matt? ($14.95 hardcover, Skyhorse Publishing) is the story of Matt, his travels, and his videos. Told with humor and illustrated with over 200 of Matt’s own photographs, it is the perfect summer read for anyone who loves Matt’s video and wanted to hear from Matt how his journey started, whom he met on the way, and what he saw along the way.

Where the Hell is Matt? is available from booksellers everywhere–on line and in stores. Please let us know if you need or want any further information about Matt or his book.

Sincerely,
Heather Chapman, Publicity Assistant
Skyhorse Publishing
212-643-6816

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