Viral Marketing – Elasun Condoms and the Olympics

19 08 2008

Wow, this isn’t subtle at all. Although the video isn’t the most creative ever made, Elasun’s marketing campaign to “hijack” everything Olympics without being a sponsor is pretty clever. Here’s an interesting article in UTalkMarketing.

Here are some of the ads, which are pretty good:

Photos from Stephen Hutcheon’s blog.

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