BMW v. Audi

27 04 2009

Heh, still going strong:

BMW v. Audi

BMW v. Audi

I posted this a while back, but it puts things into context 😉

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EepyBird’s Sticky Note Experiment (Viral Marketing attempt?)

12 09 2008


EepyBird’s Sticky Note experiment from Eepybird on Vimeo.

This is a pretty sweet video. At first I thought it was some type of art project on Vimeo, but at the end ads for Coke and Office Max show up. I wonder if they sponsored the production like Stride Gum sponsored Where The Hell is Matt?





Cool Apple ad (Mac and PC guys) in NYtimes.com

10 09 2008

Apple has an ad in NYtimes.com today that utilizes the banner as well as the top right section of the site. It’s the usual Mac and PC guys. PC is inserting his op-ed into the Times site, it’s pretty funny and a creative ad, albeit really really expensive. But probably a lot cheaper than a 30 spot during prime time.

The ad itself is not at all obnoxious (the visitor has the option to turn on the sound), but the video streams regardless. I like how Apple has taken their huge ad campaign and geared it specifically for the Times (or other newspaper web sites).





Viral Marketing – Elasun Condoms and the Olympics

19 08 2008

Wow, this isn’t subtle at all. Although the video isn’t the most creative ever made, Elasun’s marketing campaign to “hijack” everything Olympics without being a sponsor is pretty clever. Here’s an interesting article in UTalkMarketing.

Here are some of the ads, which are pretty good:

Photos from Stephen Hutcheon’s blog.





Viral Marketing – Diet Coke and Mentos Experiment

5 07 2008

This VM campaign is an older one that many of you are probably familiar with; however, it’s still very entertaining. For those of you who haven’t seen it, it’s a video that was produced by Coke and uploaded to YouTube.

It currently has about 6.6 million views! Considering how cheap a vid like this cost to produce, the ROI is pretty clear. Just another example of the power of VM.





Viral Marketing – Monks’ record hits top 10 in U.K.

2 07 2008

From Canada’s National Post:

There always seems to be an audience for retro-pop music, but a group of Austrian monks who sing Gregorian chants in Latin is the latest example of how viral marketing can launch even the most obscure musical group into commercial success.

The Cistercian monks’ CD “Chant — Music for Paradise” made the Top 10 of the pop charts in Great Britain and Germany because of viral marketing. They were initially discovered because of the video above that one of the monks had produced and released on YouTube.

This story really shows the power of viral marketing.





Viral Marketing – “Dimitri the Stud”

29 06 2008

This is hilarious. It originally went around as a real message some guy left a girl he met in S.F. However, a bunch of bloggers are saying it’s a viral marketing campaign. It will be interesting to see if it actually is and who is behind it.