From Canada’s National Post:
There always seems to be an audience for retro-pop music, but a group of Austrian monks who sing Gregorian chants in Latin is the latest example of how viral marketing can launch even the most obscure musical group into commercial success.
The Cistercian monks’ CD “Chant — Music for Paradise” made the Top 10 of the pop charts in Great Britain and Germany because of viral marketing. They were initially discovered because of the video above that one of the monks had produced and released on YouTube.
This story really shows the power of viral marketing.