EepyBird’s Sticky Note Experiment (Viral Marketing attempt?)

12 09 2008


EepyBird’s Sticky Note experiment from Eepybird on Vimeo.

This is a pretty sweet video. At first I thought it was some type of art project on Vimeo, but at the end ads for Coke and Office Max show up. I wonder if they sponsored the production like Stride Gum sponsored Where The Hell is Matt?

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Viral Marketing – Elasun Condoms and the Olympics

19 08 2008

Wow, this isn’t subtle at all. Although the video isn’t the most creative ever made, Elasun’s marketing campaign to “hijack” everything Olympics without being a sponsor is pretty clever. Here’s an interesting article in UTalkMarketing.

Here are some of the ads, which are pretty good:

Photos from Stephen Hutcheon’s blog.





Viral Marketing – Response to Matt

17 08 2008

Thanks for your kind words Matt! I decided to just post my response to you b/c I think it’s good to know.

I should let you know that I’m not an expert in viral marketing, or marketing for that matter. However, I have heard things from people in the business who know a lot more than me. Common themes have emerged, though, from all the conversations I’ve had in terms of V.M., such as:

-It’s hard to gauge what will become “viral” and what won’t, so unless you have some crazy gift that allows you know what will become “cool” or take hold among the audience, then it’s really impossible to plan.

-However, things that are interactive have seemed to work better, like the example I gave of PaltalkJibJab also produced one related to the election:

-Another option is looking for videos on YouTube that have become popular (those that relate to your product or company) and sponsor the creator, like what Dr. Pepper and Stride gum did:

This is sort of a quick response, but I hope it helps a little. If you do create something, send it over to me and I’ll post it here.





Viral Marketing – Diet Coke and Mentos Experiment

5 07 2008

This VM campaign is an older one that many of you are probably familiar with; however, it’s still very entertaining. For those of you who haven’t seen it, it’s a video that was produced by Coke and uploaded to YouTube.

It currently has about 6.6 million views! Considering how cheap a vid like this cost to produce, the ROI is pretty clear. Just another example of the power of VM.





Viral Marketing – “Dark Knight”

2 07 2008

I picked this up at WhySoSerious.com.

Alex Billington gives a pretty good description of the viral marketing campaign around the new Batman flick, “Dark Knight.”





Viral Marketing – Monks’ record hits top 10 in U.K.

2 07 2008

From Canada’s National Post:

There always seems to be an audience for retro-pop music, but a group of Austrian monks who sing Gregorian chants in Latin is the latest example of how viral marketing can launch even the most obscure musical group into commercial success.

The Cistercian monks’ CD “Chant — Music for Paradise” made the Top 10 of the pop charts in Great Britain and Germany because of viral marketing. They were initially discovered because of the video above that one of the monks had produced and released on YouTube.

This story really shows the power of viral marketing.





Viral Marketing – “Dimitri the Stud”

29 06 2008

This is hilarious. It originally went around as a real message some guy left a girl he met in S.F. However, a bunch of bloggers are saying it’s a viral marketing campaign. It will be interesting to see if it actually is and who is behind it.